Successful bloggers aren’t always full-time bloggers. They just spend their time wisely. One of the things they always do is create content for their readers, not for themselves. Besides creating new content, these bloggers are spending hours on creating awareness and eventually gain more blog traffic. If you’re new to blogging, you might find it hard to promote your blog, create content and increase your blog traffic at the same time. One of the most effective ways to do this is using Pinterest. Obviously, anyone can use Pinterest, but are you really getting the most out of it? In this post I’ll explain how to effectively use Pinterest to increase blog traffic.
1. Treat Pinterest like any other social media
A lot of people see Pinterest as the place to promote yourself or your blog, and that’s entirely right. However, Pinterest is much more than that. Start using Pinterest like any other social media account: scroll through your feed and pin whatever interests you. Check out other pinners and their boards, and get inspired. You just have to keep in mind that Pinterest is social media platform and when it comes to online marketing-promotion, it works pretty much the same.
2. Minimum of 5 pins a day
Facebook and Instagram have likes. Twitter has retweets. Pinterest has pins. Try to reach a minimum of 5 pins a day, this way you’re motivated to stay active and create awareness, which is exactly what you need!
The best way to promote your blog post is by sharing it on Pinterest, and you could even re-pin it after a while. Just make sure you don’t pin it 5 times in 5 minutes because really, you’re gonna annoy the hell out of your followers.
3. Regularly refresh boards
Just like your blog content, your pins stay on your boards forever. Make sure that most of your pins (and blog content) are evergreen content, which means that it will always stay relevant or interesting to the readers. So it wouldn’t be a bad idea to check out the content of your boards every once in a while. Ask yourself these questions while going over your board-check:
- Is every pin placed in the right board? Re-pin and delete!
- Check out the pins you created yourself, are all the sources still working?
- Could you make your pins more attractive by changing the caption?
- Do you still use all your boards? Are there any irrelevant ones? If so, you don’t have to delete them. Consider putting some boards on private.
4. Make everything on your blog pinnable
This is easier for people with a self-hosted blog, because you can edit and adjust your content by yourself. If your blog is self-hosted, make sure that your readers can pin all the pictures on your blog onto Pinterest. You’re really gonna need this feature if you want to get the best out of Pinterest.
Tip: If you’re gonna make all the pictures on your blog pinnable, make sure they’re your own pictures. Don’t just find an aesthetic picture on Google and let people pin it as if it’s yours because that wouldn’t be fair to anyone, right?
5. Pinterest business account
This might be the easiest but most important thing yet. If you already have a Pinterest account, turn it into a business account for free (settings). This way you’ll be able to keep track of your Pinterest analytics which can come in handy when you want to increase your blog traffic.
If you have a self-hosted blog, you can also connect your website to Pinterest. You’ll be able to see what people are saving from your domain and you’ll know how all your content is doing on Pinterest, not just the pins you’ve saved to your profile. It’s free so it’s definitely worth checking out!
I hope these 5 tips will help you out with increasing your blog traffic, because really, Pinterest is the way to go. How active are you on Pinterest? Comment below!