Like I mentioned in one of my last posts, traffic is one of the most important things when you’re a blogger. There are so many ways to increase your blog traffic, but the simplest one is to promote your blog and yourself: it’s more sensible to let readers associate your name with your blog (unless you’d rather stay anonymous, obviously). Today I’ll tell you about a few ways to promote your blog and how to do this. You’re probably familiar with most of them, but are you really using them to the fullest?
1. Social Media
This isn’t only the most obvious one, but also the most important one. In the US only, an estimated 185 million people are active on social media. Also, 9 in 10 companies worldwide are using social media to interact with customers and promote themselves. Research shows that there were 2,46 billion social media users active in 2017, and people are expecting a total of 3 billion users in 2021. In short, why would you not promote your blog on social media? It’s the way to reach whoever you want to reach. (Source)
A lot of us are currently using Instagram to upload selfies, holiday pictures, party pictures or stalk our “friends”, but this exact same platform could be used for business purposes. If you’re ready to let people know you own a blog, consider putting the link in your Instagram bio. Believe me, it will attract dozens of viewers on a daily base which will make you realize how much people stalk your Instagram…
Another way is creating a Facebook page for your blog, this is also great if your blog has multiple writers. A Facebook page is the way to connect with your readers in a more personal way and keep them up-to-date.
If your blog is all about photographing or any other kind of art, you should definitely start promoting on Tumblr. This might also be your place to be for inspiration!
I used StumbleUpon a lot when I started getting more serious with my blog, it’s the easiest way to discover new and interesting websites, photos and videos across the web. It’s also your chance to put your website/blog posts on there and get noticed!
3. Tell people about it (Word-of-Mouth)
One of the most effective ways to create awareness under your target-audience is to talk to them. Tell your friends, family or acquaintances about your blog and ask them to check it out. For example, you can ask an uncle who’s great in English to check out your grammar. This way the people around you will know about your blog and there’s a big chance they’ll tell other people about it too and that is exactly what you want!
I have written an entire article about how to get the most out of Pinterest, which you can find here. Pinterest is full of possibilities to design your life. Discover recipes, healthcare, skincare and self-care ideas, style inspiration, blog post ideas, projects for your home, DIYs and tips and tricks you should definitely try. Find everyday ideas you love, what to make for dinner, what to put on your walls, what to wear and more ideas for every part of your life.
LinkedIn is the place to find and make business connections, expand your business community and share your business-related experiences. If you want to promote yourself or get your blog to a higher and more professional level, this is exactly what you need.